Generating website traffic has become one of the most important strategies for many companies. Today, a web page does not only need the presence of the Internet to attract a good volume of visitors.
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In this article, we will see what it is exactly and how better to increase website traffic and ranking on google. Do not miss it! And if you want to further improve your marketing and sales campaigns, do not hesitate to take one of our Courses and Masters in Communication and Marketing.
Hey! I am Rakib Roky from Blog Zono dot com. Let me tell you, how to get website traffic? Details of what Traffic Generation Strategies Idea is, why it is needed, how it works and how it works? Which are practically researched. Read things patiently and hopefully benefit confirm….
A lot of these features that we are going to be talking about can combine extremely well, but we’ll cover that in a little more detail throughout this article.
What is website traffic?
Web traffic is the number of users who visit a web page. This involves activities such as viewing a single page, viewing and navigating the site, or taking a certain action.
The more traffic your website receives, the more opportunities you will have for users to become your customers.
However, this traffic may not be well-targeted. That is, even if the number of people visiting your website increases, it does not mean that all of them are potential customers willing to buy your products.
There are some analysis tools that indicate google ranking:
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- A number of page views: indicate the number of times someone visits a website.
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- The number of unique pages viewed: indicates how many people have visited a website, one or more times.
Therefore, if you decide to work with your website traffic, you will be more likely to be able to implement your digital marketing strategies and achieve your goals.
But once we have a blog set up, with the essential plugins installed and all the settings done right, the inevitable question comes:
This whole process of installing and configuring WordPress is a good first step that helps us lay the foundations of our blog, but from now on there is much to do!
When our blog is ready to start publishing content, the strategic part comes, which has as one of its pillars the marketing and website traffic generation strategies that you are going to implement.
As obvious as it may be, it is important to remember that without visits or traffic, it is useless to have the best design or publish excellent articles since there are no readers and nobody takes advantage of all that content.
We are going to analyze some marketing Website traffic generation strategies idea that you can start using to promote your blog or any other project on the Web. But first, I share three essential tips to keep in mind:
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Step One: Finding Your Goal
What do you want to achieve with your blog or website? The clearer and more specific you have your goals, the more motivation and the better results you will get.
Step Two: Create a plan
The next step is to create an action plan that allows you to have a work methodology and always be aware of what the next step to take is. A good plan is an ideal complement to your goals, how to have the map that will lead you to achieve them successfully.
Step Three: Decide your Website Traffic generation strategies
As you progress, you can try other marketing website traffic generation strategies. The important thing is to have focus and not get distracted.
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Marketing strategies to achieve more traffic and sales
Now, we are going to see the main marketing website traffic generation that you can use to promote your blog, get traffic and achieve your goals successfully then google ranking. Have your notebook and pen ready because you are going to want to write down a lot!
All these strategies are divided into 7 main pillars:
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- SEO
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- Content Marketing
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- Free and paid products
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- Social media
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- Pay per click and advertising
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- Email Marketing
1. SEO
However, I do not recommend only focusing on SEO as your main marketing traffic generation strategy, rather, always keep it in mind and create a long-term plan.
SEO is very good when you combine three web traffic generation strategies that include in this tutorial:
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- Content Marketing (quality)
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- Social media
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- Alliances and inbound links
I recommend that you study and practice SEO techniques, but don’t get obsessed or believe that it is the only way to do online marketing. By doing the rest well, little by little you will position yourself in Google.
2. Content Marketing
Here are some content marketing strategies you can implement:
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- Post frequently and quality on your blog
It all starts with posting quality articles on your blog. In addition to this, if you add frequency, you have the perfect combination to stand out above your competition.
It’s not necessarily about adding new entries every day. It can be two or three times a week. The important thing is to prioritize quality and find a good rate of publication, in this way it is possible to share more on social networks, generate virality, position yourself as an expert and achieve good positions in search engines.
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- Guest posts on other blogs
Posting articles on other blogs as a guest is one of the best marketing strategies to generate fast traffic and at the same time position yourself before a segmented audience interested in what you do.
Locate the most important bloggers in your niche and start creating a good relationship with them, so that little by little they get to know you.
Depending on each blog, it may not be the best idea to submit your guest post proposal early on or too quickly. Some bloggers prefer to know more about the person who wants to contribute to their blog, although surely there will be others who accept immediate requests. That is an important factor to consider.
When your guest blogger proposal is approved, write your best!
You have to take advantage of this great opportunity for other readers and audiences to get to know you as best as possible. An exceptional article is the starting point for achieving this.
Check out this guide by Franck Scipion with what you need to know on the subject: The Definitive Guide to Guest Posting
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- Link Building
By this, I mean creating and/or publishing on more generic blogs that could be hosted on free platforms such as Blogger, WordPress.com, Tumblr, etc. This works to generate traffic and also links, which contributes to greater authority and trust on the part of Google.
Many users also create blog networks where they exchange links with each other in order to improve their SEO strategy.
It is not essential, but it certainly helps and has its benefits.
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- Create a podcast
Creating a podcast is a unique and different way to share content, position yourself and create a group of readers and fans for your blog and your products. Podcasts consist of the distribution of audio content (or also video) on a specific topic.
It is an excellent alternative to articles or videos. You can offer it on your own blog and on other platforms such as iTunes, where many users have had success and many downloads.
To get started, you may need to invest in a good-quality microphone.
Do you want to learn how to start your own podcast? You can’t miss Pat Flynn’s guide.
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- Video Marketing
Videos have been a content marketing format that has grown a lot in recent years. Video marketing is an excellent way to give your blog greater variety and dynamism, providing a new way to expose your content and for your readers to learn from your knowledge and experience.
The best-known platform is YouTube, although you can also use others such as Vimeo or Daily Motion.
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3. Free and Paid Products
Digital products, in addition to generating income, can also work as excellent traffic generation strategies to attract more readers and subscribers to your blog or other projects.
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- eBooks
With the rise of e-readers like the Amazon Kindle and the opportunity for any user to be a part of the publishing world, eBooks have become a very popular format for distributing content, positioning, and generating income.
Publishing an e-book on Amazon for $ 4.99 – $ 9.99, in addition to helping you diversify your sources of income, can also be very useful in marketing and branding issues.
Even a free eBook also represents a valid strategy to attract more traffic and readers.
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- Courses
Like eBooks, digital courses in video and/or combined with other formats such as PDF and audio can help you earn money and at the same time improve your Internet marketing and branding strategy.
You can create courses with different approaches, for example:
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- A free basic course with the aim of generating traffic and subscribers.
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- A course that is also basic but with a very low price, which works so that prospects enter your sales funnel and can know your products with the highest cost and quality.
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- A course with a higher price that in addition to making money, allows you to position yourself as an authority in your niche
Depending on the format and type of course you choose, you can use it for different purposes in your marketing plan.
The best thing about digital products is that the sale and delivery are 100% immediate and automatic.
4. Social media
Social networks have become one of the main communication channels thanks to marketing strategies thanks to all the advantages it offers. They are easy to use, fun, informative, and free.
A marketing plan with social networks has a much more focus on branding than on directly achieving sales, that is why it works very well as a complement to the advertising and sales strategy of any business.
With Facebook you have the possibility of creating an audience through a fan page where you can publish different types of content:
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- Entertainment
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- Educational
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- Offers
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- Promotions
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- Giveaways
With millions of active users daily, Facebook is the largest and most impactful social network in the world. Connect with your audience through this medium and start to know more about them, create relationships of trust, and little by little they will be able to know your products and/or services.
Twitter is a great platform to share your content and generate viral traffic, which can generate a large amount of traffic to your blog. In addition to this, with Twitter, you can find many people within your niche to create alliances and also others willing to buy your products and/or services.
Along with Facebook, Twitter is the other indispensable social network that must be included in all types of social media marketing traffic generation strategies.
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- Google Plus
Google Plus has not grown as much as Facebook or Twitter, however, it is useful for people who practice content marketing. It also helps your photo appear in Google search results, something that helps increase CTR and SEO conversions.
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- Other social networks
In addition to these three social networks, you can also use others in your online marketing strategy. Some examples are Linkedin, Instagram, and Pinterest.
5. Advertising and pay per click
One of the most innovative and effective forms of advertising that the Internet has given is pay-per-click programs. As the name implies, you only pay for each click that is made on the ads, although they can also work based on impressions.
The best thing about pay per click is that you can start generating traffic immediately. It is best to use this method with campaigns that include conversions such as subscribing to a list, downloading a file, or even selling a product.
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- Adwords
Google Adwords is Google’s pay-per-click program. To start, the keywords and the desired budget per day are chosen, in this way you can quickly start testing and analyzing the performance of the campaigns.
Learning to use Adwords can take time, especially if you need to maximize performance and not spend as much money.
If you don’t know anything about Adwords but want to start, I recommend that you first learn at least the basics and gradually gain experience.
One of the most important advantages of Adwords is that people who search on Google are already interested in something and looking for solutions, so there is more possibility of them becoming prospects and clients (depending on the niche obviously).
In addition to advertising you in Google results, there are also advertising programs on the Google ad network (ads on other websites) and on YouTube with its TrueView program.
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- Facebook Ads
With the growth of this social network, Facebook began to implement its own pay-per-click system called Facebook Ads. One of the advantages offered by this advertising system is that the market you want to reach can be much more segmented since Facebook has more data about its users (age, sex, occupation, tastes, etc.).
The cost per click in Facebook Ads is generally less and more accessible than in Adwords, in addition to being more flexible with the campaigns you can create. Google has closed many accounts in a somewhat exaggerated or very rigorous way.
With Facebook, you will have more freedom.
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- Advertising on Other sites
Many of the blogs with the most time and traffic in your niche may accept advertising. Analyze what they are, the costs, and all the advantages it offers. Then choose the advertising model and the duration of your ad.
The most normal thing is that a monthly amount is charged for a banner in some area of the blog (sidebar, entries, header, or footer). If the blog where you advertise is closely related to what you offer and has a good amount of traffic, this marketing traffic generation strategy’s new model can be very profitable.
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6. Email Marketing
Building an email subscriber list is one of the best ways to implement internet marketing traffic generation strategies. If this list of people knows and trusts you, the possibility of generating sales of your products and/or services multiplies exponentially.
When practicing email marketing, define your strategy well and what your working model will be. Depending on your niche, choose the frequency with which you would send messages of offers, content messages, or of any other type.
Sending offers all the time may not be the best idea, as it can be annoying for many users. Find a good balance, add value and create an authentic relationship with your subscribers.
In order to get started with email marketing, you need an autoresponder. I recommend any of the following options:
- Mailchimp
- Aweber
- GetResponse
- iContact
To generate leads, you can embed subscription forms on your blog or also use the pay-per-click programs that we already saw to drive traffic to a capture page.
A virtual world full of opportunities
These are some of the Internet marketing traffic generation strategies that you can use to promote your blog, your products, and/or services.
IMPORTANT!
As you can see, there are many and I sure did not include others that you could also implement. That is why you must plan very well and choose carefully which ones you are going to apply. You can mix them up, but always have priorities.
For example, you may have active social media profiles, but your main focus is generating leads with Facebook Ads and email marketing. Another case could be having a defined content marketing strategy and at the same time creating branding campaigns on social networks.
You have to know how to find a good balance, know which ones will be used the most, and always follow the established plan. On the Internet, it is very easy to get distracted and jump from method to method without having worthwhile results.
POPULAR REVIEW ARTICLE FOR YOU AND TO GET MORE WEBSITE TRAFFIC
1. Best Tools for Website Traffic Automatic2. Best Google Ranking Tools 2021 3. Best Digital Marketing Tools
Are you ready?
Set goals, create your plan, decide your website traffic sources and implement your marketing.
Do you need the information to start your blog or with WordPress? No problem, I leave you a list of resources that will be very useful.
How to, Best Articles Now!
- How To Use Google Analytics To Get More Traffic To Your Website
- How To Make Money Online Fast!
- How To Create A Website With WordPress
Paid Tools Online Marketing Easy!
- PerkZilla Review (Appsumo Lifetime Deal)
- WP 301 Redirects Plugin Review (Appsumo Lifetime Deal)
- Creaite 2.0 – Review (Appsumo Lifetime Deal)
Build A 7-Figure Business Blueprint >>
Final Words
I hope you have enjoyed this comparison of website traffic.
Keep in mind, that this article is always just a guideline normally,
While I personally prefer Active Campaign that doesn’t mean it will be the same for you.
If you’re just looking for the basics, then Aweber will probably do the job. Either way, both of these autoresponders are easy to use, efficient, and powerful meaning there isn’t a completely wrong choice.
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