Do you know?
How to use Google Analytics to get more traffic to your website?
Yes! Now in this article, I will share some secret tips for great traffic to your website. I hope all enjoy it.
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Anyway,
Hey! I am Rakib Roky from Blog Zono dot com. Let me tell you, How to use Google Analytics to get more traffic to your website? Details of what Google Analytics is, why it is needed for traffic generation, how it works and how it works? Which are practically researched. Read things patiently and hopefully benefit confirm….
Who has never dreamed of attracting quality traffic to their website easily and simply?
The truth is that there is no magic formula to achieve it, it takes a lot of study, analysis, and work to be able to achieve and maintain good web traffic.
But… I am not alone! Google Analytics is our great ally to be able to achieve all those objectives and challenges in relation to the continuous improvement of our web traffic.
Google Analytics provides a huge amount of data that can be leveraged to increase organic traffic and rankings.
Web analytics is becoming increasingly important for webmasters, entrepreneurs, and digital marketing experts. And it is a very good way to measure ROI and optimize your web pages.
How to use Google Analytics to get more traffic to your website
I know that web analytics can be intimidating, but I am here to help you, I offer you 10 practical tips so that you can take full advantage of the advantages of Google Analytics and effectively optimize your web traffic. Take note!
Google Analytics on my website
Google Analytics on my website is the best solution if we want to manage statistics from the user compartment on our website.
For many customers who do not request to install a hit counter on their website, this function is not working today.
Actually, as a statistic, knowing a simple number of visits does not tell us anything and does not help us to make decisions if we want to take action for an advertising campaign.
When designing a website for either services or products, it is important to monitor the website and ensure that it meets the objectives for which it was built.
For example, do you know which pages are the most visited by users? o Where are the users who most visit your website from? Google Analytics is a useful tool for these purposes.
In this article,
I will talk about How to use Google Analytics to get more traffic to your website?
Yes! This is the most popular web statistics analysis platform, that is, Google Analytics.
What is Google Analytics?
Google Analytics is a web analytics service offered by Google to monitor and track incoming traffic to your website from various sources.
It is a freemium service (free plus premium). Provides in-depth tracking of individual posts on the website; landing pages, sessions, and performance reports to better track traffic.
Importance of Google Analytics
Google Analytics can be used primarily to measure your website traffic in real-time and allow you to compare data with different timelines.
Discovering not only the geographic region from which your audience comes but also the source (social networks, direct or referral traffic) and the browser used.
Taking note of the keywords used by your website visitors. It provides you with the most commonly used keywords and you can use this information to optimize the posts on your website.
One of the most attractive functions that Google Analytics has is that it allows you to schedule reports and receive them per month in your email.
In this way,
you will receive in your email account the monthly summary of all the statistics of your website.
Google Analytics costs absolutely nothing. You also don’t need a lot of investment in training to learn how to use the tool, the guys at Google provide you with all the information you need for free.
The only thing you have to do on your part is time and a desire to learn.
How to do Google Analytics to get more traffic
There are thousands of articles on the Internet talking about Google Analytics,
how to configure it to see the statistics of your website and how to generate personalized reports.
What I propose to you now is that you learn how to analyze these reports to help you increase the effectiveness and profitability of your website.
Efficiency and profitability are understood as attracting new customers, increasing the number of visits, keeping customers on your website for as long as possible.
It is easy to get lost in Google Analytics among so much information shown in its panels: graphs, tables, cakes, or percentage cakes, …
And although each website has its peculiarities when it comes to analyzing its statistics, we can focus on some data main that every owner of a web page should pay special attention to.
Visits graph
In the tab “Standard reports” you will find a summary of the data that may interest you most. Among them is the Audience Overview graph, which is the graph of visits to your website.
In this graph, we can restrict the data for a certain date range, visualize visits by hours, days, weeks, and months.
A constant growth trend will indicate that we are making good progress, in case the trend is down we will have to ask ourselves what may be happening, and in this case, we must rely on the rest of the data shown in the report.
It is also interesting to make a comparison of the data in the same range of dates for previous years, this can indicate a pattern of seasonality.
Just below we find a pie or pie chart indicating the percentage of new visitors compared to already loyal customers.
If you want to increase the percentage of new customers, here are some ideas that you can implement:
- Improve the positioning of some of your pages in Google.
- Create search engine marketing campaigns such as Google Adwords advertising, social media advertising, etc.
- Run contests , surveys, offers, etc.
- Generate new content for your website, either by introducing new articles or products, or by creating a blog and introducing information that your future clients demand.
Bounce Rate
Many people don’t understand the meaning of bounce rate. This data refers to the number of people who enter your website and leave it almost immediately without browsing other pages or spending a minimum of time consulting the content, which is why the term bounce.
In short, it is the percentage of people who visit your website and find nothing that makes them interested in making at least one click on some other internal link.
Bounce rates below 50% are considered acceptable if the bounce rates of your website are higher I give you some ideas that you could put into practice and that we have found to be effective:
1. Improve the way you are showing the contents of your website
Your goal must be to get the attention of your visitors. This can be as simple as creating well-structured, simple, and clear content, visibly placing some kind of call to action (buttons, contact forms, etc.), cleaning the page of irrelevant and unnecessary content.
For this,
I leave you some tools that allow you to perform the A / B Test of different versions of the same page and which converts more:
Lander or Optimizely. You can also visit my article “12 tricks to improve the positioning of my website.”
2. Introducing videos
Introducing a video apart from creating closeness and generating trust, makes the visitor stay longer on the page.
Keep in mind that the longer time on your website, the more likely they will feel interested in the products or services you offer on it.
In addition,
Google values the time that a user remains on your page, so it will help you improve your positioning.
3. Create content that really interests your future clients
My advice is that you think more about what your clients really need and what they are demanding when they look for a business like yours, do not stay only with what you think they may need. It is much more effective to listen than to presuppose.
Traffic sources
Traffic sources give you information about where the people who visited your website came from. There are basically 3 sources of traffic:
- Search traffic : Also called organic traffic . It is the traffic that is generated “automatically” (that is, not sponsored = advertising) from search engines such as Google or Bing, and is closely related to keywords. The keywords are the terms by which users have found our web finishing. Therefore, if the words for which they are finding you are not for which you want to position yourself and if the bounce percentage is high, it means that you have to improve your efforts in relation to the positioning of your site with respect to the words that really you want to position.
- Referral traffic : It is the traffic derived from another website through an article, link, advertising banner, etc. It helps us to determine which pages of our website the referred visitors are reaching.
- Direct traffic: These are the visits that come to your website either by typing the URL, or through a link in a desktop application or browser favorites. That is, they are the loyal visitors to your website. If it is direct traffic it is very high, it means that the number of new visitors is low, and therefore it means that you are not attracting new customers for your business.
At this point,
it would be interesting for you to apply a filter to exclude your visits and those of other people who are not interested in being taken into account by Google Analytics.
If you are interested, you can read my article “How to exclude my visits in Google Analytics”.
Site content
If we access the Content -> Overview section, you will find a table that tells you exactly which are the most visited pages of your website.
In the case of an online store,
it will refer to the most visited products file and therefore you will be able to determine if these or other products with greater benefit are those that you are interested in promoting more.
In the case of a blog,
they will be the most interesting articles, news, or publications for your readers.
It also offers you information on the bounce rate and the average time the user has spent on your page and from this data you can determine what you should offer more and with better quality to capture the attention of those who visit you.
Social media
From the Traffic Sources, section -> Social -> Overview you can access the section that Google Analytics has dedicated to the traffic generated from social networks to your website.
Thanks to this new information we can analyze from which social networks we receive the greatest number of traffic and therefore when launching new campaigns or strategies on which we are going to be more successful.
It also allows you to make the decision to apply actions to increase your presence in those social networks that generate less traffic and therefore access new potential customers to whom you are not reaching.
Mobile devices
You can access this section from Public -> Mobile -> Overview.
In it and given nowadays the use of mobile devices has a great impact on the general traffic of websites, Google Analytics shows you the traffic generated from mobile devices.
In its Devices section,
it gives you a breakdown of the devices that have been used to access your website.
It is important that your website is adapted to mobile devices, otherwise, you will find high bounce rates, and therefore given that nowadays more and more users use a mobile phone or tablet to browse the Internet, you may end up losing a good amount of potential customers.
In addition to that,
a company with a website adapted to mobile devices (responsive design) will give an image of being the latest.
Finally,
I hope, you have enjoyed this article. As you can see, Google Analytics is an extremely powerful tool to help you achieve the success of your company on the Internet.
If you want to obtain even more realistic statistics, we recommend that you read our articles:
How to use Google Analytics to get more traffic to your website?
I hope this short summary helps you improve the quality of traffic to your website.
