How To Turn GOOGLE ADS GUIDELINE Into Success, step-by-step

google ads guideline

“Unlock the Power of Google Ads and Drive Your Business Forward!”

Create a free Google Ads (Adwords) account, set up your first advertising campaign with an ad group, and choose keywords using the keyword planner with this step-by-step google ads guideline in the form of a tutorial.

Although posting advertising on Google Ads appears to be difficult, it is actually quite simple. Before you continue reading, bear in mind that if this is your first time hearing about Google Advertisements, you should review the basic information found in Google Adwords manage your Online Advertising ads:

  1. If you haven’t visited Ads in a while, you’ll notice that a lot has changed. Discover the new Adwords experience step by step to get an idea.
  2. If you haven’t visited Ads in a while, you’ll notice that a lot has changed. Discover the new Adwords experience step by step to get an idea.

If you read the first section, you already know that Google Ads accounts are divided into three categories: account, campaign, and ad groups.

The following types of campaigns are possible, depending on the goals of your project:

  • Search campaigns: Show your products on Google Search at the proper time so that clients with a strong desire to buy are exposed to them.
  • Performance Max or Top Performance Campaigns: Find high-value customers throughout the world.
  • Display Campaigns – With compelling creativity, reach customers on 3 million websites and applications.
  • Shopping Campaigns: Display your products to customers when they shop for something to buy.
  • Video Campaigns: Use sight, sound, and movement to engage customers on YouTube and linked TVs.
  • Universal App Campaigns: Drive downloads and engagement with your app with universal app campaigns.
  • Smart Campaigns: With a comprehensive solution, you can easily reach customers.
  • Local Campaign: Increase customer traffic to your physical store with a local campaign.
  • Discovery Campaigns – Use immersive adverts to entice people to take action.

Below is an index that will take you straight to the section of the tutorial of the google ads guide, which describes how to make each of them.

In this article, I’ll go over the search campaigns in greater detail, as they’re the easiest to set up and share many features with the others, which will be covered one by one.

Let’s get going!

What is google ads

Google Ads is the company’s ad network. It is the world’s largest advertising network in terms of both advertisers and investors. It’s critical to realize that every company, regardless of budget or size, can promote and benefit from Google Ads.

It is an advertising platform in which you must learn some basic concepts to understand how it works, whether you handle your campaigns yourself or have a third party assist you. After that, we’ll tell you more. It is made up of numerous interconnected networks. This means that adverts may show in various locations depending on your preferences and goals:

  • Search Network: The advertising that displays in Google search results beneath the “ad” tag is known as the Search Network. Advertisers emerge when a consumer has a need for their product or service, which is a huge benefit of the search network. As a result, the high possibility of reaching the consumer at the right time makes these results so appealing to businesses. All businesses should begin with the search network because it has a higher likelihood of producing results quickly.
  • Display Network: Ads that display on Google-affiliated portals (via Adsense) or on Google properties are part of the Display Network (such as Gmail or YouTube). They’re a great way to broaden the reach of adverts and build brand awareness. If you’re just getting started, it’s best to start with search or smart campaigns.

Learn how to create Top Performance campaigns in Google Ads

Create a Google Ads account

Simply enter your email address to create a Google Ads account. It’s easy, free, and gives you access to useful tools like Keyword Planner, but you’ll have to enter your billing information in the process (a credit card ). Learn how to create a Google Ads account without a credit card if you just want to utilize a keyword planner for free.

Go to and log in with your Google account if you want to build advertising campaigns in Google Ads.You’ll see a welcome window with two alternatives, based on your Google Ads experience This is the best practice for the google ads guide:

Find the best Google Ads solution for you.

1. FOR SMALL BUSINESSES: Find new clients on the Internet who are looking for businesses like yours.

  • Setup in 5 easy steps
  • More calls, actions on your website, or visits to your location are examples of outcomes.
  • Google’s intelligent technology optimizes your campaigns for you automatically.

2. FOR PROFESSIONAL MARKETERS: Select the ad kind and target new clients at Web points of contact.

  • Personalized options
  • Marketing Measurement and Advanced Objectives
  • Google professionals can assist you in creating a customized media plan.

Choose an option to be led to a help screen that leads you through setting up your first campaign depending on your marketing objectives.

To complete the registration procedure, you must enter your billing information by giving a credit card with which you will be paid the charges of the advertising campaigns that you establish in your account.

Marketing professionals and agencies can create an administrator account, also known as an MCC account (My Client Center or My Client Center), which allows sophisticated users to manage many client accounts in one place without having to provide a payment form.

In any instance, you’ll be taken to the Google Ads overview screen when you first log in.

Info: Now let’s see how to create an Adwords campaign step by step!

Create a Google Ads campaign

To create a campaign, select the ” Campaigns ” tab from the page menu and you will see another graph without data and below it a table of campaigns that is also empty for now.

Click on the blue circle with the plus sign and let’s create your first Google ads campaign!

Clicking it displays a menu with the options to load the configuration of an existing campaign or create a new campaign . We choose New campaign and start.

In general, the steps to create any campaign in the Google Ads guide are:

  • Define the goal
  • Choose a type of campaign
  • set a budget
  • Choose the bid strategy
  • Add extensions to ads
  • Create ad groups
  • Select the segmentation
  • Set up conversion tracking

Select the objective of the campaign

On the first screen, we have to select the campaign objective, which will allow you to use a version of ads for this campaign in which only the options that you will need will appear.

When you select a goal, you’ll find suggestions on how you should set up your next campaign steps to reach it.

You can only use one goal per campaign, which must be the most important achievement you want to achieve for your company.

This way it will be easier to configure it correctly.

You can only use one goal per campaign, which must represent the most important achievement you want to achieve for your company

You have the following target options :

  1. Sales: aimed at driving online sales either on the web, in an application, by phone or physically in a store
  2. Leads – Encourage customers to take actions that will allow you to generate leads like filling out forms and other conversions
  3. Traffic to the website: get the right users to visit your website
  4. Brand and Product Consideration – Encourage users to discover your products or services
  5. Brand awareness and coverage: reaches a large number of users and increases awareness
  6. App Promotion – Get users to download and engage with your app
  7. Store Visits and Local Promotions – Drive visits to local stores, including restaurants and dealerships
  8. Create a campaign without recommendations to achieve a specific objective: Choose any type of campaign and create it step by step without recommendations on the objective

When you select a goal in the google ads guide you will find suggestions on how you should set up the next steps of the campaign to achieve it.

Keep in mind that the objective you choose will determine the types of campaigns that you can use.

If you select a Sales, Leads, or Website Traffic goal for your campaign, a new section will appear that allows you to select conversion goals.

Use these conversions to improve the goal.

Account default conversion goals will use data from all of your campaigns to improve your bid strategy and campaign performance , even if they may not appear to be directly related to the selected goal.

Conversion goals group existing conversion actions in your account to improve campaign performance. Your campaign will collect data on all of these conversions to better inform your bid strategy and improve performance.

You will then be able to select the type of campaign.

Select an ads campaign type | Google Ads Guide

The campaign types available in Google ads are:

  1. Search – to serve text or call ads that will appear with Google results and optionally on the display network
  2. Top Yield: New campaign type to find high-value customers across all Google networks. Goal-based where results-oriented advertisers can access their entire Google Ads inventory with a single campaign. Complement keyword-based search campaigns to find more customers who convert across all Google channels, including YouTube, the Display Network, Search, Discover, Gmail, and Google Maps.
  3. Display: show more attractive ads on websites with images and/or video, allowing you to optimize campaign performance with automatic bidding and ad targeting
  4. Shopping – promote the sale of individual products with a catalog that is displayed in Google shopping and the search network
  5. Video – Reach and convert YouTube viewers by engaging with engaging calls-to-action and other features
  6. Smart: Achieve your business goals with automatic ads on Google and across the web
  7. Discovery: Post ads on Youtube, Gmail, Discover, and many other sites
  8. App universals – to get them to download and interact with your app
  9. Local: Attract customers to a physical location. Increase visits to local stores by showing ads on Google networks like Maps and Search, through an automated campaign designed for businesses with multiple locations

By selecting a campaign you are not finished, depending on the type of campaign you choose you will have some additional options to configure :

  • Search campaigns: you can configure the campaign to get visits to your website, phone calls, visits to the store, and/or downloads of the application
  • Top-performing campaigns – Advertisers with a Merchant Center feed can create a Top-performing campaign
  • Display Campaigns – Choose a standard or Gmail display campaign subtype to show interactive ads to users as they check their mail
  • Shopping campaigns – You’ll need to have a linked Merchant Center account to serve the products you want to advertise, and you ‘ll need to choose a country to ship to
  • Video Campaigns – Create video ads designed to increase reach and awareness, drive engagement, or drive conversions. You can choose from several campaign subtypes:
    • Custom video campaign: Customize your setup with skippable in-stream ads, bumper ads, or video discovery ads
    • Non-skippable in-stream: Share your entire message with non-skippable in-stream ads of up to 15 seconds
    • Out-stream: Reach phone and tablet users using vCPM bidding with out-stream ads
    • Drive conversions: Get more conversions with video ads designed to drive valuable customer interactions for your business
    • Ad Sequence: To get your message across, show a certain sequence to specific users with skippable in-stream ads, non-skippable in-stream ads, bumper ads, or a mix of all of them
    • Shopping: Promote relevant products and get customers to buy from your website with skippable in-stream ads
  • Universal App Campaigns – You’ll need to select your app’s platform (IOS or Android) and a campaign subtype:
    • App Downloads – Get new users to install your app
    • Interaction with the application: Get users to interact with your application
    • Pre-registration to get the app (Android only): Entice new users to complete pre-registration to get your app before you publish it
  • Smart Campaigns: You can configure them to get your customers to carry out different actions: Calls to your company, visits to your shop window, or actions on your website
  • Local Campaign: You can select the types of locations you want to advertise using the Google My Business Addresses tool (by linking your account) or your affiliate locations
  • Discovery campaign – Conversion tracking needs to be set up

From here the screens that will appear change and the options are adjusted according to your choices.

Step 1:

Campaign name

The first step is to give the campaign a name. Although we are following the steps to build it as if it were the first and only one, we may establish as many campaigns as we want using the same Google Ads account.

google ads campaign by rokib roky

We will most likely construct campaigns similar to this one in the future that serve specific tasks, thus we will need a descriptive name to distinguish them. When you have a lot of people, this precaution makes things a lot easier!

Remember that you can start from scratch or construct a variation from an existing campaign.

Don’t worry about the name right now; you may always alter it later.

Step 2:

Campaign Networks

google ads campaign by rokib roky

After that, you may select which additional networks the adverts will appear on. We can add Google’s search partners to the search network and/or pick the search network with display expansion to show advertising on the display network as well.

Text ads have been available on the display network since December 2017, allowing us to broaden the reach of our advertising campaigns to relevant customers of websites with similar subjects and audiences.

Because creating ads with images and/or videos looked to be an annoyance that hampered the usage of the display network, Adwords is facilitating this new functionality to increase the number of advertisers who use this service.

Step 3 :

Campaign Location

Choose the geographic places where your adverts will appear and target users who are physically present or who have expressed interest in them.

You have the option of selecting one or more nations, cities, regions, or postal codes. When you start typing, a menu with all related matches and places will appear.

You can add block locations or choose a custom radius around a given address or coordinates using the advanced search.

You’ll know the predicted coverage in each situation, and you’ll be able to include or exclude the desired location.

The amount of persons living in, or interested in, the chosen location that fulfills the targeting criteria is referred to as reach.

Step 4: 

Campaign languages

Choose the languages in which your consumers communicate. Language targeting lets you limit where your adverts show based on the user’s device’s language settings and the language of your website.

In theory, targeting visitors who don’t speak the same language as you can make it tough to communicate your message, but keep in mind that many United Kingdom people use as their primary search engine, with English as the interface language.

As a result, if you limit the language to simply, you will only appear in search results rather than You might also want to consider Catalan or another language.

Customers who use Google products and websites in the target languages may also see ads.

Step 5:

Campaign Budget

Set a budget for your campaign, saying how much you intend to spend on average every day.

Check out the performance planner if you have any queries regarding the proper budget or how to set your bid strategy.

You may spend less than your daily budget on some days and up to twice your daily budget on others, depending on the parameters you choose, a phenomenon known as overshoot.

These margins will be used by Adwords to optimize your campaigns by delivering your advertisements to high-quality audiences whenever possible, but you will only be charged a maximum of the daily budget multiplied by the average number of days in a month (365/12 = 30.4 days/month).

You will also have the option of selecting a conventional or accelerated publication method.

Standard delivery spreads adverts out evenly over time, whereas accelerated delivery shows ads until your budget runs out.

Depending on your industry, it may not be a smart idea to place all of your ads in the morning and then have them disappear in the afternoon when your potential clients leave work.

Step 6:

Bid Strategy

You’ll need to determine the appropriate bidding strategy for you based on your goals and the networks you’re targeting, whether you’re focusing on obtaining clicks, impressions, or conversions.

AdWords has bid strategies for many types of campaigns based on your advertising objectives.

We have the option of using Cost per click (CPC) to generate traffic to your website for the campaign that we are producing (Sales opportunities for search campaigns with the goal of gaining visitors to the web).

You can manually set bids or have them maximized automatically to attract more clicks:

  • Maximize Clicks is an automated bidding approach that makes betting on clicks simple. Set your daily budget, and Google Ads will manage your bids for you to achieve the most clicks.
  • You can pick your maximum CPC bid amount with the manual CPC bid approach. Different bids can be specified for each ad group in your campaign, as well as for specific keywords or placements.

You can choose from the following sorts of campaigns:

  • The cost per thousand visual impressions (vCPM) allows you to raise brand awareness while also driving visitors to your website.
  • If you want to increase views or interactions with your video advertisements, use cost per thousand impressions (CPM).

If you want to improve product or brand consideration, you should use cost per view (CPV).

Step 7:

Smart Bidding

If you only want to get conversions on your website, Smart Bidding is a collection of automated bidding tactics that use machine learning to optimize the value of conversions in each auction. You’ll need to enable conversion tracking to use Smart Bidding.

You can utilize the following tactics with Smart Bidding:

  • To increase conversions, set a CPA (cost per acquisition) goal.
  • Increase conversion value by aiming for a higher return on ad spend (ROAS).
  • To prioritize conversions without targeting a certain CPA, use Maximize Conversions.
  • Enhanced Cost Per Click (CPCM) allows you to alter manual bids automatically in order to increase conversions.

Step 8:

Start and end dates

Your campaign’s start and end dates are up to you. The start date is set to the campaign creation date by default, while the end date is set to none. Keep in mind that unless you provide an end date, your ads will continue to appear (and be billed) eternally.

This setting enables you to create a timetable of advertising campaigns, such as ads for the Christmas campaign, sales, and so on.

Step 9:

Campaign Audiences

Through audience segmentation, you can tailor your advertising to consumers based on their interests or the websites they frequent, enhancing bids for those who are most interested in you.

You have two options for adding audiences to your campaign:

  • Users that are looking for similar items or services to yours on a frequent basis or who are considering doing so (Audiences with purchase intent). You can find audiences by filtering by term, phrase, or website address.
  • Interactions with your website by users (Remarketing and similar audiences)

If you’re using audiences in your campaigns, you have two targeting options to choose from:

Targeting: This feature allows you to limit the reach of your ads so that they appear only to the audiences or in the content you specify.

Recommendations for observations: Without hurting your reach, track how your ads perform across different audiences, themes, and locations.

Both settings allow you to create custom bids or bid modifications that increase the likelihood of advertising being shown based on the targeting you choose.

Step 10:

Campaign level extensions

The extensions enable you to provide more information about your business in your advertising, increasing your chances of grabbing clicks and drawing more potential clients to your website.

Even if you have extensions enabled, Google cannot guarantee that they will be displayed with your ad.

When an extension improves the effectiveness of your campaign, Adwords determines whether to display it or not based on its criteria, which includes Ad Rank.

Some advantages of using ad extensions are:

  • Users who see them have more information about the company, so they are more likely to click on the ad
  • If Google shows your ad with an extension, it will always appear on top of the search results, which will greatly improve its visibility.
  • Before a competitor whose ad has the same characteristics as yours, if you have ad extensions you will come out on top

At the campaign level you can specify the following types of extensions :

  • Sitelink Extensions : Add additional links to your ads
  • Callout Text Extensions : Add more company information to your ads
  • Call extensions : Add a phone number to your ads
  • Site Snippet Extensions : Add text snippets to your ads
  • App extensions : Add an app extension to your ads
  • SMS extensions : Add an option to send SMS to your ads
  • Location extensions : Add locations to your ad
  • Promotion Extensions : Add promotions to your ads
  • Price extensions : Add prices to your ads

Step 11:

Ad rotation

On the Search and Display Networks, the ad rotation option allows you to alternate showing multiple adverts.Data is acquired in this manner, allowing us to determine which of them is most likely to generate clicks or conversions.

Use the ad rotation settings to determine how often each ad should run in relation to the other advertisements in the group if you have numerous ads in the same ad group.

Optimize and Toggle Indefinitely are the two options available.

Step 12:


You can select the optimize option to have Google advertising show the best-performing advertisements more frequently, based on signals such as keyword, search term, device, location, and others.

Optimize prioritizes ads that are predicted to perform better than others within the same ad group using Google’s machine learning technology. When assessing your ad’s position and the likelihood of showing, Ad Rank considers landing page experience and ad relevance.

As a result of being shown more often, these advertisements have a greater delivery rate. Higher overall performance is aided by a more appropriate ad with a better landing page experience.

Step 13:

Indefinitely toggle

Toggle serves advertising in the ad auction more evenly for an infinite amount of time and does not optimize your ads.This option is not recommended for most marketers because it permits low-performing advertising to run as frequently as high-performing ads for an infinite amount of time.

Step 14:

Ad scheduling

The advertisement scheduling option allows you to limit when they are published, allowing you to choose which days of the week and which hours of the day they appear on.

Step 15:

Campaign URL Options

We can utilize a tracking template to include custom parameters in the destination URL of our ads with Campaign URL Options.Keyword is the most specific tracking template, followed by ad, ad group, campaign, and account.

We can track which ads consumers clicked on to get to our landing page by using custom parameters.

Step 16:

Tracking template

In this case , the tracking template is at the campaign level , so the parameters we use will be found in all the ads of this campaign .

If you turn on tracking , you can direct users to specific landing page URLs that contain additional information , such as the keyword that triggered the ad .

To start tracking information about your ads in search campaigns, you can use ValueTrack parameters , which collect information about the source of clicks on your ad.

Tracking templates must include a ValueTrack parameter that inserts the final URL, such as {lpurl}.

When the ad is clicked, these parameters will insert the final URL .

To add more than one ValueTrack parameter to a URL just add them one after the other separated by ampersands like this: {lpurl}?matchtype={matchtype}&keyword={keyword} .

For example, the {keyword} parameter will indicate the specific keyword that triggered the ad, and the {matchtype} parameter the match type .

When querying the data, instead of seeing {matchtype} , ValueTrack logs the value “b” for broad match , “p” for phrase match , or “e” for exact match .

An example of a resulting URL for searching the keyword “master seo madrid” activated by exact match would be:

Step 17:

Dynamic search advertisements

The dynamic search advertising setup allows you to create dynamic advertisements in which you choose the url and title that will appear in your ads based on the search criteria of each user.

Dynamic Search Ads can swiftly direct potential buyers to the content on your website that they’re looking for.

When someone searches on Google for terms that are closely connected to the titles and phrases on your website, Google ads uses those titles and phrases to choose a landing page on your site and build a clear and appropriate title for your ad.

You must also enter your website domain, choose a language, and choose a targeting source when enabling Dynamic Search Ads for a campaign.

Adwords utilises the pages of your website that are indexed by Google by default. This parameter can be changed to use URLs from a feed you’ve published to the shared library.

You can leverage all of the pages in the Google index and in your feed to obtain the most exposure.

Step 18:

Create ad groups

We’ve already set up a Search Leads campaign to attract web traffic, and now we’ll look at how to set up an ad group.

You must first pick what type of ads you want to run before you can build your first ad group.

The sorts of ad groups decide the targeting possibilities, with standard and dynamic options available.

  • Standard — These are text ads that you write and run based on the keywords you choose.
  • Dynamic — These are text ads with headlines and landing pages produced dynamically from your website content.

Step 19:

Standard ad group

A standard ad group contains one or more ads and a set of related keywords.

For best results, focus all ads and keywords in an ad group on a single product or service

Start by giving the ad group you’re creating a descriptive and unique name, then enter your keywords or phrases , one per line.

You can choose the type of match you want to apply to each keyword using the following code :

  1. keyword = Broad match , to show your ads to a wide audience with several variations of the keywords
  2. +keyword = Broad match modifier , to specify some degree of variations allowed
  3. “keyword” = Phrase match , to allow ads to show when your keywords appear in a phrase with other words before or after it
  4. [keyword] = Exact match , to target only specific customers who have searched for the specific word
  5. -keyword = Negative match , to discard searches in which a specific term appears

If you do not have a list of keywords ready, on this screen you will find a powerful search engine for keyword ideas in which you can enter the url of your website and a product or service name and it will show you its keyword recommendations along with its Approximate number of monthly searches .

You can repeat the operation to create as many ad groups as you want and when you finish, save and continue .

Step 20:

Keyword performance

After you’ve run ads, I recommend evaluating the success of your keywords on a regular basis to determine which ones assist you to achieve your advertising objectives.

To do so, you can either edit the AdWords statistics table to track your keyword performance by match type or view and download keyword performance for a certain time period. You can also check your Quality Score by running a keyword diagnostic.

To see how well your keywords are performing, go to the Keywords section in the page menu on the left and go through the columns in the table:

  • Status — Indicates whether or not your keywords are active. If the status is “Qualified,” for example, it means your term is eligible to show advertising. Hover over the status of each term to see additional details about your performance, including your Quality Score.
  • CTR (clickthrough rate): This is one of the most important indications of your keywords’ status. Keywords that are too broad and provide a CTR of less than 1% on the Search Network can typically be improved. Remove or refine any underperforming keywords, and replace them with more precise target keywords.
  • Quality Score – Assists you in tracking the quality score of your keywords. On new accounts, this column is hidden by default, but you can enable it.

Step 21:

Dynamic ad group

One or more ads and a collection of associated targets make up dynamic ad groups. Let’s start by naming the ad group.Try to concentrate all ads and ad targeting on a single product or service for the best results.

Step 22:

Target a dynamic ad group

Based on the domain your advertising will target and the language of your website, Adwords can offer you a list of suggested categories for your dynamic ad group. Create a campaign for each language if your website has pages in multiple languages.

Select numerous pages on your website that match a topic linked to your targeting goals using the recommended dynamic targeting categories.

You can specify which pages of your website should not be used to produce advertisements.

You may also use rules like ” URL contains… “, ” page title contains… “, and ” page contains… ” to target advertising to specific web pages.

You can build dynamic search advertising using all available pages on your website domain if you wish. Keep in mind that you can change or eliminate the suggested custom bids for the targets you add.

If you leave the custom bid box empty, the targets will use the ad group’s default bid. You can create as many ad groups as you desire by repeating the procedure and saving and continuing.

The next step is to create your ads!

Conclusion: It is important to create a good conclusion guide for your ad campaign. And then start to setup a google ads campaign easily. This will help you to keep your goals and objectives in mind as you execute the campaign.

  1. Look at your goals. What are you hoping to achieve with the campaign?
  2. Identify the audience you are targeting. Who is your target market? What are their needs?
  3. Determine what your selling points are. What are the benefits of your product or service?
  4. Create a creative campaign. What visual elements will help you to achieve your objectives?
  5. Set a budget. How much will you be spending on the campaign?

Thank You And If You Want To Know More About Google Ads Guide Or Campaign, Retergatng, And Sales Then Comment Below.

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